Google Search Console provides proof of our strong organic visibility in search engines.

From January to October 2025, the website achieved:

• Over 40,500 clicks (actual visits via Google).
• Nearly 200,000 impressions (how often the website appeared in Google search results).
• An average position of 9.2 on Google, meaning we consistently appear on the first page of search results.

• A high click-through rate (CTR) of 20.6%, which is well above the industry average, confirms that our snippets and meta titles in the search results are extremely relevant to users. The graph also shows clear peaks in clicks and impressions that correlate with our racing events and season updates. This proves that our content is being searched for precisely when it is most important to our target audience.

On Facebook, we were able to increase our reach by 71 percent and interactions by almost 70 percent.

This purely organic performance (without any post boosts or ads), with over 212,000 views, demonstrates the growing loyalty and relevance of our content.

We use WhatsApp to communicate directly with our drivers and fans.

The channel feature allows us to communicate important changes, updates, and, for example, the results lists directly to the participants.

Almost all active drivers have subscribed to the channel, and we interact very effectively with people in this way.

To optimally promote the Alpencup MX series and each individual event, we rely on a consistent, professional visual identity, which is established each season through a special design with high recognition value.

This consistent design approach forms the basis of our entire visual communication strategy:

Local Presence & Event Promotion:
For each race, we create a unique event poster based on photos from past Alpencup races. Our riders are also the stars in our graphics. The posters are displayed by the local organizer in the region, guaranteeing physical, local reach directly in the event’s catchment area.

Digital Reach & Consistency:
Event promotion is seamlessly transferred to our digital channels. With ten different social media post assets and story templates per event – ​​all in the exact same design as the respective event poster – we accompany the entire preparation phase. From the announcement („Registration Open“) to important deadlines („Late Registration Possible“) and final information („Registration Closed“), we ensure consistent, professional information on all channels.

The same assets are also used on the respective detailed event pages on the homepage – corresponding to the respective phase of the event status.

Through this integrated strategy –

from printed posters and advertising in local media to consistent visual communication on our website and dynamic social media promotion – we ensure that our sponsors‘ logos are prominently placed and maximally visible at all levels of communication.

Although we are only a regional event series, it is important to us not to compromise on visual communication and to offer people the same quality in our assets as an international series.